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Board of Directors Louisiana Seafood
Louisiana Seafood

LSPMB Marketing Committee Meeting Agenda

Friday - September 18, 2015

Louisiana Seafood Promotion and Marketing Board

Marketing Committee Meeting Agenda

September 25, 2015
12:00 p.m.
GW Fins Restaurant
808 Bienville Street, New Orleans, LA 70112

I. Call to order

II. Old Business
A. Update on Grocery co-marketing program

III. New Business
A. Marketing Budget – KP
B. Web content editorial plan – Miles
C. Trumpet
a. Verification of two specific shifts in FY’16 marketing plan from FY’15 marketing plan
i. Messaging platform (Ecology -> Un-Imported)
ii. Tactic addition (Wholesaler Program)
b. Feedback on Un-Imported creative concepts
c. Review of Un-Imported campaign use cases (B2B and Regional media plans)
d. Review/questions on analytics from Spring Regional and B2B media flights
e. Feedback on Wholesaler campaign + creative
D. GASCO Video – Launch Media

IV. Other Business

V. Next meeting

VI. Adjourn